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6 Steps to
creating a high converting squeeze page
Whether you're
aware of what squeeze pages are in internet marketing or not,
it's time to make them a serious part of your online
success. Why? Because squeeze pages are designed to
build a list of prospective buyers that you can email over and
over again and seriously ramp up your online profits for years
to come.
Before we get down to mechanics, let me explain
why you really cannot afford to leave squeeze pages out of
your marketing mix:
Most of the people who visit your web pages will
not buy. It's a well known fact and cannot be avoided. Why
don't they buy? Many reasons, including trust, not having the
money available and also being distracted by their
surroundings (such as screaming kids or a blaring TV).
However, this can be easily worked around by capturing a name
and email address via the squeeze page and staying touch with
that person in order to close the sale over time.
Another reason to build a list via a
squeeze page is because you have the opportunity to sell more
related products to that list of people over time. Not only
can you close down on one sale for the initial item, but you
can also consider promoting complimentary products that your
list subscribers will appreciate.
All of this builds trust and long term security
for your online business, but building a list is hard when
your unable to get people to sign up in the first place.
That's why a squeeze page is so effective, because it
literally forces a person to opt in to your list in exchange
for valuable, free information or rewards.
There's no distraction, just action!
So here are the 6 steps to transform (or create)
your killer squeeze page:
1. Use professional graphics and a nice, clean
layout. This will inspire trust and help towards removing any
doubts about what your intent is
2. Sell your free information just as you would
the actual product. Remember that people are busy and
untrusting, so you really need to bullet the main benefits of
handing over their name and email address.
3. Remove all distraction. A squeeze page is
designed with one thing in mind, nothing else...to capture a
name and email address. It is surprising how many pages I see
with other ads, tons of links and too much text going on. Just
give the visitor enough clear cut reasons to opt in, no more
and no less.
4. Use call to action phrases. It's a proven
fact that people respond better when actually asked (or told)
to do something specific. It makes sense when you think about
it, and a simple "fill out your name and email address to the
left/right" is all it takes. This should be obvious to more
experienced marketers, but you'd be amazed at how many people
miss this.
5. Tell them what's coming. Make sure you let
the reader know what will happen next and exactly when it will
happen. This will improve the opt-in rate and reduce
distraction on the other side of the opt in after taking
action.
6. Use a serious disclaimer. Show the visitor
that you're not interested in spamming and where possible, try
to re-enforce this by referring to your auto responder
policies which will do everything they can to stop spamming
occurring within their network of customers.
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